The Australian Indigenous Design Charter can be used to help facilitate accurate and respectful representation of Australian Aboriginal and Torres Strait Islander culture in design and associated media.
The role of the Charter is to assist design practitioners but it is also intended to promote understanding among practitioners, their clients and the buyers of design including governments, corporations, businesses and not-for-profit organisations. It is a cultural innovation tool to be used by designers to explain the benefits of authentic cultural representation to their clients and to help them to understand the process required when referencing Australian Aboriginal and Torres Strait Islander knowledge/culture in design.
Despite the existence of protocols for the creation, distribution and ownership of Australian Aboriginal and Torres Strait Islander visual and media arts, there remains a lack of information, guidance and professional leadership regarding the appropriate creation and commercial use of Indigenous graphical representations in communication design practice.
The Australian Indigenous Design Charter responds directly to calls by governments, professional design associations, professional design practitioners and buyers of design.
The Australia Indigenous Design Charter is an open document, it will be reviewed on a regular basis and modified as required. Feedback and case study testimonials are welcome and will be acknowledged where appropriate and desired: firstname.lastname@example.org